[By: Lisa Cope] 

If you want to increase the number of sales that you receive, you have to learn to look at your business from the customers view. What is one of the biggest objections that a customer would have to purchasing your product or service? If it the risk that they are assuming by purchasing your product. This objection is easily overcome by offering a good guarantee.

The guarantee is often overlooked or played down by many businesses today. The reason for this is many business owners fear they will be taken advantage of, if they make their guarantees well-known. This is a poor assumption and one that should not be made in any business.

Operating an ironclad guarantee shows the customer that you are dedicated to making them happy and that you are willing to take all of the risk in the business transaction. A guaranteed lets the customer know that you have a product or service that you really believe in and that you are ready to "put your money where your mouth is."

Instead of downplaying your guarantee, use it as one of your selling points. Let the customer know up front that you are willing to take any risk in any transaction. This one thing could be what turns a potential customer into a paying customer. just think about all of the times that you've made a purchase. If you were shopping in a store, did you take note of the return policies? If shopping online, how many times did you look for a money back guarantee before you made a purchase?

So how do you play up your guarantee? Simple, instead of placing a near the end of your sales letter place it at the top. Make it stand out. Highlight it and make it one of the conditions of doing business with you.

Make sure the guarantee is detailed and clearly outlines the expectations that your product or service can hope to fulfill. Then clearly state what you will do if the product does not meet expectations. Let them know that you will gladly refund their money or replace the product. Give the customer a time frame for how long the guarantee is good for. Studies show that the longer guarantees work much better than the shorter ones. But it would depend on the product.

Another idea on how to highlight your guarantee would be to include testimonials that vouch for your guarantee. A testimonial goes a long way in establishing for trustworthiness.

So if your business is not getting the sales that you expected, try highlighting the guarantee on your product or services. By removing this one big objection that the customer a may have, you will increase your sales and have customers coming back for more.
Lisa M. Cope - Get more great tips on promoting your home based business web site, plus grab a copy of Online Advertising in Ten Easy Steps Complete with Unrestricted Private Label Rights - Just Visit: http://www.lisamcope.com

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